And I’m getting ready to open a Patreon later this month! Microcosm, my parent company, just launched one, and I’m learning a lot about how to use it. But to answer your question, I’m planning to keep using Kickstarter to fund the zines. Publishing books is great, but the stuff I do under my feminist bicycling imprint doesn’t really fit on any shelf at a bookstore, so I’m dialing a lot of it back to the underground. People seek them out and are really stoked to get their hands on them. I gave it up for books for a while, but honestly, zines sell better. SPS! If you were starting a zine for the first time in 2017 would you still use Kickstarter or use another platform - Patreon etc? or do something else?ĮB: Funny you ask – I’m actually bringing Taking the Lane zine back this year. Having good literature that represents that movement and its debates and brings it to a wider audience can help a community grow and help members find each other and see the bigger picture. For either one, the community has to exist first, or at least enough people who would be part of the community if they knew it existed. Is your goal to build a movement, grow a community, or both?ĮB: Both! My official job title nowadays is “marketing director.” For a number of years I was a bicycle activist in Portland, and marketing is nearly identical to activist movement building. Since then you have launched at least 23 campaigns to get various zines and books printed - It’s obviously a sustainable model to get things done/published:
SPS! Your first kickstarter was back in 2010. That’s what’s most fulfilling: producing books that speak to people and help them imagine the world and their lives in different ways. My favorite part, if I had to pick one, is seeing the way people respond to our books and zines in our store and at events-like they’ve been hungry for a long time and have just spotted some really delicious food. It’s a big, complicated puzzle and there is no limit to how much you can learn or what you can accomplish. SPS! What is it about physical publishing that excites you in 2017?ĮB: Oh, I love it. She lives in Portland, Oregon, USA, which isn’t really the bicycle utopia everybody thinks it is.ĭetails about the Biketopia! Kickstarter can be found at the bottom of this post. She’s the author of several books including Bikenomics How Bicycling Can Save the Economy. Where she publishes books about the feminist bicycle revolution among many other topics related to self-empowerment. Interview: ELLY spoke with Elly Bluewho is the co-owner of Microcosm Publishing.
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